Nanowell App Concept
Nano wants to help people live the healthiest and happiest lives possible based on their specific lifestyle, genetic makeup, activity levels, and more. That all starts with data. The opportunity we wanted to explore was focused on how to relay how well they are utilizing their health data and create a system that could help people understand all the types of categories of health and wellness that contribute to being happy and healthy. In addition, we wanted to help them easily understand where they stand in various categories, while also keeping in mind we would eventually want to help them learn how they can improve their health/wellness over time.
This was an ideation exploration from scratch. We knew what categories comprise good health, but didn’t have a ton of research on what people might want to see or if they had any idea what comprised good health and wellness.
I began by talking to friends and family to try to understand what they care about. One of the biggest things I learned was how little people actually knew about health and wellness as a whole. This led me to dig further into health literacy on a larger scale in the US. I found countless studies confirming how low health literacy is in the US compared to other countries. This led me to believe a degree of education must be involved anytime we show data. I would also need to keep in mind that the need to show steps to take based on a person’s data might also be an eventual part of the system, however, a “next steps” piece would probably have to come not as part of an MVP.
A big challenge I faced is what audience should be the focus of this exercise since health and wellness affects us all. Through onsite interviews we started to notice that people with high stress and anxiety might have a use for this as well as fitness enthusiasts who already track a few things using various devices like Fitbits, Apple Watches, etc. While it still wasn’t much to go on, with limited time, we decided to focus on the similarities between these people, while we flushed out more in depth personas. 1) They all needed a central digital place to keep all their health/wellness data and 2) They all needed help understanding where they fit in relation to people like them based on population data (which we already had).
I began a typical ideation phase consisting of free-writing, rough sketching, rapid sketch ideation, and wire-framing to see what sketches seemed promising, while reviewing with the team and other folks in the organization every couple of days.
I proposed a solution-focused around “scores”. The scoring system would be based on where a person fell based on the aggregate population health and wellness data we had for someone like them. The system would be color-coded and numerical to make the visual presentation easily understandable and utilize progressive disclosure so as not to overwhelm the user with data upfront. In addition, I came up with a visual that resembled that of a particle to 1) attempt to convey that everyone is unique when it comes to health/wellness and 2) a nod to our company name Nano (named due to our focus on a person’s health/wellness was all the way down to the nanoscale of particles).